Duck Commander Becomes Title Sponsor of the Independence Bowl


Independence Bowl Foundation officials are proud to announce Duck Commander as the new title sponsor of the Independence Bowl, the nation’s 11th oldest bowl game. The game will be known as the Duck Commander Independence Bowl and will be played in Independence Stadium in Shreveport, La., where it was first played to honor America’s bicentennial celebration in 1976.

“The Independence Bowl is proud Duck Commander has agreed to become our new title sponsor,” said current Bowl Chairman, John Hubbard. “Their success has been phenomenal. As we both explored this opportunity, it was clear this national and growing worldwide success could help bring new business relationships to the Independence Bowl and enable us to showcase Louisiana as a Sportsman’s Paradise.”

Bowl officials say the partnership will reinstate “Independence” as part of the bowl’s name following a one-year hiatus.

“The Independence Bowl Foundation and this community are thrilled to have Duck Commander as our new title sponsor, and we’re honored they’ve chosen to place ‘Independence’ back in the bowl’s name,” incoming bowl chairman Paul Pratt said. “The Independence Bowl has a long history of bringing valuable and exciting sports entertainment to the Shreveport-Bossier City area. This is a new day and an excellent opportunity for college football in Louisiana.”

Willie Robertson, CEO of Duck Commander, sees strong connectivity with the values the Independence Bowl offers its fans.

“College football is very important to us, both as fans and former players. The Independence Bowl is what college football is all about: It has great tradition and it’s All-American,” said Robertson, whose father founded the company 42 years ago in West Monroe, La. “Add in its Louisiana location and appreciation of the military and it creates a winning partnership for both parties, It’s especially exciting to see our brand help the Independence Bowl create an awesome fan experience.”

According to Bill Glenn, president of The Breakout Group and the key architect of this partnership, this deal truly differentiates the bowl.

“College football, patriotism, military appreciation and the state of Louisiana offered a nearly perfect strategic alignment. The partnership puts the Independence Bowl in a distinct, national position among nearly 40 bowls in 2014 and it offers Duck Commander an excellent promotional platform in their home state.”

Glenn added, “The bowl will be distinguished by its title partner, name and its opportunity to also enhance the fan experience with major events related to outdoors, music and cuisine. In effect, the bowl can extend its calendar and potentially offer bowl sponsors additional value.”

The partnership with Duck Commander – the Independence Bowl’s sixth title sponsor – will run through 2019. The Independence Bowl Foundation’s current contracts offered stability in establishing a longer term agreement with Duck Commander. Its broadcast agreement with ESPN runs through 2019.  In addition, its primary conference partnerships with the Atlantic Coast Conference and Southeastern Conference and its secondary agreements with Conference USA and the American Athletic Conference run through 2019.

The date and time of the 2014 game will be determined in the coming months.

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About The Independence Bowl Foundation:
The mission of the Independence Bowl Foundation is to attract and provide quality, nationally recognized football competition oriented to the Ark-La-Tex region. The Independence Bowl Foundation will enhance economic impact and growth in our communities through an alliance of volunteer, individual, and corporate support along with government and educational participation.
About Duck Commander:
Duck Commander is a family-owned and operated business that was established in 1972 by Phil Robertson and based in West Monroe, Louisiana. What once began as a duck call centered company has grown into a multi-million dollar empire with Phil’s four sons, Willie, Jase, Jep, and Alan, and their wives at the helm. Duck Commander products, which now include much more than just duck calls, have been sold in all fifty states and in several countries and encompasses lifestyle brands including Duck Commander duck-hunting merchandise, Buck Commander deer-hunting merchandise, Duck Girl apparel, Duck Commander Wine, and more. Each of the Duck Commander brands was created with a focus on bringing family together. It is their motto of faith, family, and ducks that has resonated with fans at their speaking engagements and on the No. 1 cable show “Duck Dynasty.” Their perseverance, business savvy and knack for storytelling also landed them at the top of the New York Times’ Best Sellers list three times with titles “The Duck Commander Family,” “Happy, Happy, Happy: My Life and Legacy as the Duck Commander,” and “Si-cology.” Last fall the family celebrated their first venture into music with a No. 1 debut of their holiday album Duck The Halls: A Robertson Family Christmas. For more information, please visit www.duckcommander.com.
About The Breakout Group:
The Breakout Group is a sales and integrated marketing consulting firm that challenges the status quo in creating distinct strategy that drives breakout results. The firm specializes in auditing, analyzing and creating integrated marketing strategy, with particular expertise in sports and entertainment sponsorships, events and analytics. For more information, please visit www.thebreakoutgroup.com

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